White Gold vs Rose Gold vs Yellow Gold


One of the most common questions is: "Which gold should I buy, white gold, rose gold, or yellow gold?" While all three colors are beautiful and each has its own unique qualities, the answer really depends on your personal preferences.

So here's a quick rundown of each type of gold to help you make your decision:




Yellow gold jewelry is perhaps the most popular choice for today's consumers because of its neutral, warm tone. It is a versatile option that is easily combined with almost any other color to create an instant, dynamic fashion look.

White gold is probably your best bet if you're looking for a contemporary and sleek look. White gold has a clean and elegant appearance that goes well with any outfit. It's also a good choice if you want your jewelry to match your other silver accessories.

In contrast, rose gold jewelry has a unique, classically romantic, vintage feel that lends itself to personal expression. It is an exquisite option for bridesmaids or anniversary jewelry.





Cool skin tones are identifiable by bluish-colored veins. Those with cooler skin tones may perceive pinkish or rosy-red overtones when looking in the mirror. Most people, especially those with dark and tanned skin, have cool skin tones.

If you've discovered you have a cool skin tone, platinum, and white gold jewelry will look best on you. Complimentary gems for cool skin tones include pearls, blue sapphire, amethyst, aquamarine, ruby, emerald, opal, pariaba tourmaline, tanzanite, and zircon.



Warm skin tones are identifiable by greenish-colored veins. People with warmer skin tones may perceive yellow or golden-apricot overtones when glancing in the mirror. Darker-skinned people are less likely to be warm-skinned.

Complimentary gems for warm skin tones include alexandrite, citrine, garnet, morganite, peridot, ruby, mandarin garnet, and fancy yellow diamonds.




Gold in its pure form is a soft, malleable metal blended with other alloy metals to make it tough enough for everyday wear.

Rose gold is a mixture of copper with gold that creates its traditional pink hue. In contrast, yellow and white gold metal is usually blended with zinc, copper, nickel, iron, cadmium, aluminum, silver, platinum, and palladium to improve resilience. In addition to the alloy mixture, white gold usually consists of a thin layer of rhodium plating that creates its bright color.




When it comes down to it, the type of gold jewelry you choose is a matter of personal preference. Consider what style you are going for and what color will complement your skin tone before deciding. Also, keep in mind that all types of gold jewelry require some care to maintain their beauty and luster.

With a little bit of TLC, you can enjoy your gold jewelry for many years!