Define Your Signature Style: Be Recognized For Who You Are
Having a distinctive style signifies a substantial amount of self-knowledge: you know what you like, who you are and what suits you. This credence or rather, authenticity, reinforces what you are trying to transmit through your look and makes it all the more compelling.
The way you introduce yourself is incredibly important; it’s the only marketing tool that you have 100% control over. Like readers know Andre Leon Talley for capes or Anna Winter for her oversized glasses and that legendary bob - you too can brand yourself in a way that is consistent.
How many of you have heard of the 80/20 principal? We wear 20% of our clothes 80% of the time. Even if the state of your wardrobe is a little more even-handed than that, having a "calling card" style will help you get out of that crucial 20% 100% slump. It is the ultimate fast-track to a cohesive closet because once you have found a look that you truly love, you can focus on boosting that section of your wardrobe and constructing a versatile, easy mix-and-match system. Of course, having a signature, is also the perfect antidote for strenuous mornings and make packing for trips a lot less difficult!
Steps towards creating a signature look:
1. Know your body! Certain styles look better for your shape than others do. Don't endeavor to persuade yourself that you should be confident enough to wear it all.
2. Get style-inspired. Scoop up images of people whose style you applaud. Try to find the common denominators. Compile a list of recurring themes that they recycle.
3. Take a tally of your best ensembles. Believe it or not; a good style moment can be forgotten in a nanosecond. If you find a heartfelt great look that made you feel tremendous, scribble it down, or better yet, photograph it.
4. Store your go-to clothes together. When you're time-pressed, these are the pieces that never let you down. The pants that fit no matter what you ate that week. The shirt that never wrinkles. Do like Diane von Furstenberg and grab your favorite & handy wrap dress.
5. Hang by look. If you're organized, display a section of your most important looks together. It helps immensely in saving you time and helping you bring to mind what that great outfit is.
6. Keep an eye on your job. Disregardless of how much fun you want to have with your style, do remember the job you have.
7. Single out signature items. Repetition is reputation. Queen Elizabeth is known to have worn over 5,500 hats during her 64 year reign.
For me, it's a well-fitted blazer and vintage denim. Yours can be as simple as a piece of jewelry or a leopard coat.
Having a signature look is not a new phenomenon. Nearly every single style icon, from Cleopatra to Jackie O to Sophia Coppola had or has a pronounced signature, one that champions their public persona and upholds their aesthetic ideals. As a matter of fact, with the exception of Kate Moss who is a complete chameleon and outlier, having a well-worn signature look is very much a precondition to becoming a style icon. Think Brigitte Bardot, Audrey Hepburn, Grace Jones, Carine Roitfeld, Diane von Fürstenberg, Frida Kahlo and countless others.